Hello, My Name is
Gym
Did you ever have one of those
days that started out beautiful and then that one phone call
ruins the rest of what you thought was going to be a
productive day? That was my day today when my little Asian friend called me, as
he or she does almost every day, to advise me that I could be on the first page
of Google if I signed up with their SEO (Search Engine Optimization) plan.
For
years I always thought my name was Jim or James as it says on my birth
certificate and driver’s license but every day or so I am reminded by my
overseas friends that my name is”gymmmmmmmm”.
Of course upon the hearing “Hello, Gymmmmmmm”, the end button on my Iphone
gets pushed.
If
you were lucky enough get started on the SEO stuff years ago or if your
business is not in a major metropolitan area with numerous competitors you can easily
land on the first page of a Google search. The rest of us appear out of luck.
That leads us to PPC (Pay Per Click). You offer up an amount per click to your
Web Page and every time someone does a search and click’s on your lead in to
your Web Page you are charged the amount you wanted to spend per click.
That
being said leads us to another problem. You set aside a certain amount of your
budget for PPC internet advertising in hopes your business will be promoted on-
line and prospective clients will call. That
may happen but what also may happen is that your competitor sees your on-line
add and starts clicking it numerous time
depleting your budget and brining to a quick end your on-line advertising program.
Like
I stated in an earlier post, it’s a “Catch 22”. You pay Goggle an extra ordinary
amount and your phone rings. You don’t pay, your phone doesn’t ring. If I’m
wrong set me straight.
